Digital Marketing
Digital Marketing & Growth
Run campaigns that convert across search, social and email with measurable results.
4.6 rating 1,980 students Sara Lindqvist
Course Overview
Learn the full growth loop: attract, convert, retain. You will plan a campaign, build the assets and measure the results with real analytics data.
Includes reusable templates for content calendars, ad tests and reporting dashboards.
Curriculum
Module 1: Channels That Work
- Search fundamentals
- Paid social
- Email lifecycle
Module 2: Content & Creative
- Messaging frameworks
- Landing pages
- Creative testing
Module 3: Measurement
- Analytics setup
- Attribution basics
- Reporting to stakeholders